NEW MAX. BRINGING THE POWER OF ANNATTO TO THE MEAT INDUSTRY

Also known as “Urucu”, which means “red” in the tupi-guarani language, Annatto is a powerful 100% natural colorant. It is easy to apply and it is perfect for processed, smoked and fresh food. Natural food colors can be lost during industrial processes. The addition of annatto to hot dogs, shrimp, bacon, salmon and other meat products provides a more attractive and beautiful natural color for these products. 

Due to so many advantages, Annatto is called “the seed of possibilities”.

 

The presence of Annatto in the national and international markets continues to increase and satisfies even the most demanding customer who requires healthier foods. 

 

This is generating a big transformation within food industries. They are been encouraged to redesign their products by removing artificial ingredients and adding natural products such as Annatto.

Annatto. 100% natural. 100% New Max.

IF YOU HAVE ANY QUESTIONS OR WANT MORE INFORMATION ABOUT OUR PRODUCTS AND INNOVATIONS, TALK TO OUR EXPERTS.