NEW MAX. BRINGING THE POWER OF ANNATTO TO THE FOOD INDUSTRY

We “eat with our eyes” even before we taste the food. Here’s the value of Annatto! 

Annatto is obtained from the seeds of the annatto tree which is native to Tropical America. Annatto’s natural coloring properties impart life and natural color to foods. Annatto is easy to apply and offers great stability. It innovates products and boosts the whole industry. 

 

Annatto is used to add natural yellow and orange colors to a wide range of foods and beverages, such as pastas, panettones, ice cream, cakes, snacks, butter, margarine and a variety of cheese and seasoning blends. Annatto is inside everything you can imagine. 

 

From appetizers to desserts, this powerful natural color always makes a difference! 

Annatto. 100% natural. 100% New Max.

IF YOU HAVE ANY QUESTIONS OR WANT MORE INFORMATION ABOUT OUR PRODUCTS AND INNOVATIONS, TALK TO OUR EXPERTS.