Corante Natural de Urucum

New Max Industrial

NATIONAL  LEADER IN THE PRODUCTION  OF ADDITIVES, INGREDIENTS AND NATURAL COLORS FOR THE FOOD INDUSTRY.

New Max Industrial is fundamentally an innovative company. One of the leaders in the production market of additives, ingredients and natural colors, the company is always seeking out for intelligent and innovative solutions for the food industry. With a know-how from more than 2 decades of experience, the success of New Max starts with a strong performance in research and development. Our products are the highest expression of our essence. In order to develop our products, we empower and train a network of people capable of integrating technical knowledge and the ability to apply new technologies.

New Max Urucum

Vertical Production

Cultivation | Storage | Extraction | Distillation | Development.

 

We lead the way in the annatto development and production processes, optimizing the use and reuse of raw materials.

 

New Max supplies, manufactures and offers annatto natural colors to various industries: meat & processed meat, food & beverage, cosmetics & personal care, pharmaceutical, nutraceutical, and others. It is one of the most demanded natural colors in the world. Annatto's derivatives include suspension products in powder, liquid and oil form.

New Max's portfolio also includes additives, spices, aromas and a wide range of natural ingredients designed to help customers in the creation of healthy, authentic and effective products.

OUR

Mission

THE MAX IN FOOD TECHNOLOGY

Mission

OUR

Vision

To be a market leader in the segment and a synonym for quality, innovation and technology.

Vision

QUALITY POLICY

  • To satisfy our customers’ expectations and needs;

  • To meet legal requirements for quality and food safety;

  • To ensure capacity building and professional motivation of our co-workers and to promote their growth;

  • To stimulate innovation and renewal of our products and services;

  • To continuously improve our processes in order to ensure total quality of our products and services;

  • To provide infrastructure and good relationship between departments and to stimulate communication and internal participation;

  • To guarantee adequate financial return on investments;

  • To develop sustainable actions, to prevent pollution and to respect the environment.